Learn about the consumer behaviour towards environmental sustainability and its impact

Do you wish you understood how some small habit changes could impact the overall human impact on our planet, and its own effects? Then you definitely have come to the right place, so continue reading.

Some of the benefits of green consumerism suggest that businesses are encouraged to make their services and products environmentally-friendly in order to retain customers and attract much more potential clients. A trend that has been observed is the mindfulness in the use of packaging: looking at Lush’s corporate structure and policies, the whole company strives to be sustainable, being that numerous of their goods would not have packaging at all, or the ones which do are very easily recyclable. Sustainable consumer brands like these will surely have an impact in the level of waste provided by our consumerist culture. Because they even try to make each of their products biodegradable, the environmental impact due to picking their particular items is fundamentally non-existing, another factor that today’s mindful individuals are keeping an eye out for.

If you were to compile a list of sustainable behaviours, one of the first concepts you probably think of is the use of resources that are renewable. As many people understand, our usage of fossil fuels is not actually compatible with the resources that we can gather; additionally, the operations for said retrieval in many cases are troublesome and never healthy for the environment. That is why, many power companies – one of the main sectors that use this type of resource – tend to be slowly shifting towards clean energy, backed by the likes of EDP’s activist investors. As an individual, certainly one of the simplest sustainable consumer behaviour examples is to look into the companies you give money to – for example, your electricity provider – and try to ensure that whenever you pay your bills you are actually supporting a better sort of business. It will make almost no difference for you, but it can make a big one when it comes to the world!

The current market trends have shown a pattern of consumers willing to pay more for sustainable products, that will be going to encourage brands to offer this type of quality. But what does sustainability mean? Needless to say, the manufacturing methods that look after the environment they work in, or for instance that care about animal protection and conditions, tend to be one method to be sure that a product is eco-friendly. However, there is another factor that motivates consumer attitudes towards sustainability, which is fair conditions of labour for workers, particularly in items that are imported. The Holland & Barrett leadership figures have set a good example in offering lots of their products with a fairtrade stamp, meaning that they adhere to great standards in this respect, and also as a business they participate in corporate responsibility which helps the communities involved.

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